Schema Markup Implementation
Help search engines and AI assistants understand your business.
Schema markup is structured data that spells out who you are, what you offer, where you operate and what questions you answer. It supports rich results in Google and gives AI assistants clean, unambiguous facts to draw on when they describe your business.
What this covers
Business and local schema
Organization, LocalBusiness or ProfessionalService markup with your address, service area, founder and official profiles.
FAQ and how-to markup
Structured question-and-answer and step-by-step content where it matches what's actually on the page.
Service and offer markup
Clear descriptions of each service so they can be understood on their own.
AI-search readiness
Supporting files and conventions, like an llms.txt, that make your site easier for AI crawlers to read accurately.
Validation
Everything tested against Google's rich results tooling before it goes live.
Local AI Search Schema is included in the Scale plan. See pricing
What the process looks like
Inventory
Identify the pages and facts worth marking up.
Implement
Clean JSON-LD added to the site, matched to visible content.
Validate and monitor
Test, then watch Search Console for errors and new rich results.
Who it's for
- Local businesses wanting richer search listings
- Companies concerned with how AI assistants describe them
- Sites with FAQs or step-by-step content that isn't marked up
Common questions
Does schema guarantee rich results or AI citations?
No. It makes eligibility and accuracy more likely, but search engines and AI systems decide what to show. We treat it as a foundation, not a guarantee.
Can I see an example?
Yes. This website uses the same approach: business, founder, FAQ and how-to markup plus an llms.txt file, all visible in the page source.
Services that work well alongside this
Want to talk through schema markup implementation?
Book a free consultation and get straight answers, with no obligation.